Summaries from a selection of the technology seminars held at WTM in November 9-11, 2010.

Online Update 2010

This presentation by Paul Richer of Genesys looked at how companies are being creative with their online initiatives.  One example looked at how a company used a game in Facebook to engage new users, another example saw a company using Twitter to provide customer support.  Another case was the use of customer generated videos on Youtube.  Some considerations and examples on how social media can provide both positive exposure as well as negative publicity and how to respond.  Also looked at the rise of mobile platforms and predicted further growth in 2011.

You can watch a recording of the presentation here.

Ask the Engines

Nate Bucholz from Google showed how users search for travel on the biggest search engine through five stages:  dreaming, researching, booking, experience and sharing.  Microsoft and Yahoo! explained the benefits of their search alliance.

Watch the recorded presentation here.

Staged annually in London, World Travel Market – the premier global event for the travel industry - is a vibrant must attend four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof.

Email or telephone us if you wish to fix an appointment with our representative attending the event.